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Traveling to your office, doing household chores, driving your car, working on the computer, or at any other place, people are hooked on to their MP3 and MP4 music and video players. If you are traveling in an airplane or a bus you will find over 50% of the people having small headphones stuck into their ears.

What has made these small devices enter our lives so quickly that everybody, young or old, is now hooked on to it? MP3 music format, first introduced in 1993, started the era of compressed internet audio format. With the advent of broadband connectivity people freely uploaded and downloaded music from the web. This gave rise to pocket MP3 players.

There are two types of MP3 players or digital audio devices: flash-based players and digital hard drive-based players. Flash-based players hold files in the internal memory or external memory cards, and so they can hold up to 8 GB of files. While the hard drive-based players can connect to a hard drive that can hold up to 160 GB of audio and video files based on the hard drive technology. This means that you can store your entire music collection in your pocket!

MP3 players became very popular with the introduction of iPod, a convenient MP3 player with long battery life and storage space. The best part was that iPod can be connected to your computer and you can transfer your music directly from it. You can even make play lists, favorite folders, and arrange your files in many ways according to your convenience. Being among the pioneers, the iPod brand name has become synonymous with MP3 or MP4 digital players.

MP3 players are so well-liked that people have found many other uses for it. The most popular use is for podcasting. Podcasting lets the user automatically download radio-like programs, or TV-like video feeds, and other audio inputs, etc., directly from the net into the device. These could be downloaded and played at the owners` convenience.

MP4 players are even more advanced. They can play audio as well as video files. Apart from the MP3 and MP4 formats these players have capability to play WMA/PlaysForSure (from Microsoft), AAC (from Apple) and ATRAC (from Sony), AVI, ATV, ACT, SMV, MPEG4, MTV, DMV, MPV and AMV, etc.

Most MP4 players can also open in JPEG and GIF formats. They play videos in AMV or MTV formats that are converted easily through conversion software from other popular formats. These MP4 players also support plain text viewer (ASCII format) so that you can read e-books. A lot of enhancements like FM radio player, phone books, camera and voice recorders, video games, etc. are also coming today to make it a complete digital device.

There are many brands available in the portable audio/video player market but the market leader is Apple iPod. All major brands like Sony, Panasonic, Philips, Olympus, etc., have made their own versions of MP3 and MP4 players. These players are available in various shapes, sizes, colors, storage space, battery life, and more.

If you are looking to buy an MP3 or MP4 player check for all the features mentioned above. The most important attribute is the battery life as these portable players are mostly used on the move, so it would be difficult to charge them. iPod boasts the highest battery life among all other players. There are a lot of accessories that you can purchase along with your MP3 or MP4 player. Though all the brands provide headphones along with the player, it`s a good idea to buy the ones that you like.

This article is under GNU FDL license and can be distributed without any previous authorization from the author. However the author´s name and all the URL´s (links) mentioned in the article and biography must be kept.

This article can also be accessed in Portuguese language from the News Article section of page http://www.polomercantil.com.br/mp3-mp4-audio-portatil.php

Roberto Sedycias works as IT consultant for http://www.polomercantil.com.br

Super Bowl Sparks Interests in Gm Cars

Advertisements are crucial marketing ploys and they can make or break a product’s reputation. When it comes to airing and broadcasting ads over the television, there is no better time to do so than during the Super Bowl.

For as long as we can remember, Super Bowl ads are part of the event as much as the game is. Ads aired during the said event costs a lot of money and this is for good reasons. The major sporting event draws a huge number of viewers that are interested not only in the game but are also anticipating what ad a certain company will air during commercial breaks. One commercial spot during the said event can cost companies as much as $2.6 million.

But the cost is worth it for some companies. Take for example the largest car manufacturer, GM. The automotive giant aired their ad campaign last year for their then newly launched Cadillac Escalade. The effect of the ad campaign was felt the Monday following the game where searches in AutoTrader.com for the Escalade increased by 18 percent more than the previous Monday before the game.

This so called Super Bowl phenomenon for the Escalade was observed by the leading auto classifieds marketplace on the web in 2006. And that was not to be the last time that a Super Bowl ad for a GM vehicle has increased the popularity of that particular unit.

Viewers tuned during this year’s Super Bowl witnessed the airing of yet another ad for a vehicle from General Motors. Aside from this, people have also been able to view an ad for one of the company’s marques. The company launched their “Car Wash Dudes” ad campaign for the Chevrolet HHR during the Super Bowl that saw the Indianapolis Colts battle the Chicago Bears for the prestigious title.

Another ad from the largest car manufacturer in the world is the “Everybody Loves a Chevy” spot which focused on their Chevrolet brand. The effect of the ads on the popularity of the GM car was felt immediately on Monday. AutoTrader.com once again saw an increase in the number of searches for the Chevrolet HHR.

Shawn Tucker, manager of content for AutoTrader.com has this to say about the effect of the ads shown during the Super Bowl on the popularity of certain vehicles: “It’s been said baseball is America’s pastime, but football is America’s passion. We’re also passionate about cars. It’s not surprising to see amplified interest for specific vehicles advertised during the Super Bowl given the record numbers of viewers and the anticipation of the ads shown during the game.” Indeed, any company can take advantage of the Super Bowl phenomenon if they can afford the cost of a spot during the game. Other vehicles that have taken advantage of the Super Bowl to spark interest in them are two Honda vehicles - the Honda CR-V which shows a 4.4 percent increase in the number of searches for it on AutoTrader.com and the Honda Ridgeline with a 2.2 percent spike.

The sporting event held for the 41st time since its inception has been known not only for the game but for the ads shown during the breaks. Different companies offering a wide variety of products are taking advantage of the huge number of viewers tuned during the game to advertise their goods. Without a doubt the Super Bowl is a great help for companies to sell their goods and make these products be popular with the public. In fact, it is as helpful as an EBC brake pad is helpful to a driver during emergencies.

The Super Bowl was held last Sunday and for the first time, it experienced rain during the game. The result, by the way, is a victory for the Indianapolis Colts, 29-17.

About the Author

For more information about EBC brake pad, visit EBC brake pad

Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.

i have an electric question having to do with my car amp?

can i plug this amp into my car? and will it push my 2 speakers rated for 120rms,240peak,8ohm

http://cgi.ebay.com/2-CH-500W-Car-Audio-Amplifier-Motorcycle-AMP-Amps-ATV-/230559909798?pt=Car_Amplifiers&hash=item35ae7107a6

if i cant plug it directly into my battery, can i get something to step down the amps of my car battery so i can use it? please give me ANY advice you may have. thanks guys

It would work but I wouldn't turn it all the way up because it could blow out your speakers.

The voltage and current (amps) of your car would be fine because this is rated at 12V input and only 5A.

POLICE NEWS: BG man killed in four-wheeler accident
A Bowling Green man was killed early this morning in an accident on an all-terrain vehicle in Edmonson County.

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