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The 57 Chevy truck traces its roots back many, many years. In fact, it goes all the way back to the start of the 1900s!

The first Chevy pickup truck went on sale in 1918. It was produced by William Durant and Louis Chevrolet. The couple had begun selling Chevrolet cars in 1911 and at this time were not part of the General Motors Company. What is interesting to note is the fact that Durant had previously headed up GM but was fired, as he was not considered suitable to run such an organisation!

The Famous Chevy "Bowtie"

The Chevy "bowtie" logo was first used in 1913 and there is much speculation as to the inspiration behind this design. Some say it was based on a wallpaper design that Durant had seen in a French hotel and liked, others that it was based on a logo for Coalettes, and the final contender is one based around a Swiss cross, as Chevrolet's parent hailed from Switzerland.

Between 1916 and 1918 Chevrolet had become so successful that they were able to buy a sizeable amount of shares in general motors, they merged with them and Durant was back as head of the company that had previously ousted him. Speculation abounds that this was always part of his master plan, and never far from his mind.

In the early years of the pickup, customers who bought a Chevrolet truck walked away with a chassis and cowl. They then had to source their own cab and body and would often build their own. This was worlds and light years away from the 1957 Chevy truck that eventually became the darling of the automobile industry.

A 57 Chevy Pickup with Punch and Style

The 1957 Chevy Pickup packed a punch not only on the performance and mechanical front, but it scored a goal for style and design previously unseen in the General Motors range of trucks. Hitherto, in the mid fifties GM were known for their no nonsense approach to performance and design. They were credited with stating that they specifically did not want their trucks looking like they had just come from the beauty parlor.

But Harley J Earl (one of the most critically acclaimed car designers in American history) was not easily deterred and his interest in their line of trucks in the mid fifties manifested itself in the 57 Chevy truck. This new highly stylised version of the pickup went on to become one of the most widely recognised symbols of the industry, and today is coveted and collected by truck and car connoisseurs on all continents.

The 57 Chevy 2-door one of America's most loved cars is an icon of American automotive history the favorite with classic car buffs. The 1957 Chevrolet's in Florida like many states just about any weekend there is another Car Show and every time we go there is another favorite freshly restored to see. It truly must be one of the most loved of all the old Chevy's to collect.

And there's more at http://www.1957chevyforsale.com

Gm Doesn't C? a Swot Analysis of Gmc

In today's economy, with skyrocketing gas prices and an uncertain political landscape, American consumers are turning more and more to gas saving vehicles. GM has given the public a taste of its long-term strategy regarding this issue with the recent news that it will be closing its Hummer division. The goal of this writing is to provide a simple SWOT analysis of GM's other truck division, GMC. The reader can draw his or her own conclusions, but I believe it to be clear that GM may want to go consider going another direction with this profitable yet gas-guzzling division.

Over 100 years ago, when there were hundreds of small companies dotting the landscape of the American auto industry, the then fledgling General Motors acquired a small commercial truck manufacturer named Rapid Motor Vehicle Company. Around the same time, GM also purchased a small car company named Reliance Motor Car Company. These two companies would soon be merged to form the GMC Truck division. Since then, GMC has gone on to become one of the best known, most reliable, and most popular truck manufacturers in the world. With that brief background, we begin our SWOT analysis.

As already noted above, GMC is a very popular brand name. We see GMC trucks everyday as we drive to work. We see them in peoples' yards, their beds filled with mulch as landscapers work nearby on pretty flower beds. This is GMC's greatest strength. This notoriety has led to GMC being GM's second best selling division behind Chevrolet. Their trucks are also strong and durable. They are marketed to people who will use trucks as they were intended to be used. In this respect, they've carved themselves a sizeable niche. Another strength, believe it or not, is gas mileage. While still a V-8 guzzler, GMC and Chevy have the best EPA fuel estimates of all domestic trucks.

Let's move on to weaknesses. As I see it there are two glaring weaknesses for GMC. The first is the public perception that it GMC is the same as Chevy. This is hard to dispute as, save for a few minor cosmetic differences, the trucks are largely the same. This includes engine and package choices. One merely needs to visit each of their websites to view the minute differences. I literally built the same truck on each site. The only difference, of course, is the badge. The other major weakness for GMC is the fact that in an increasingly penny-pinching, fuel sipping society, all they make is trucks for the consumer. With sales for trucks and SUVs dropping like a penny from the Empire State Building, they are in danger of finding themselves going the way of the dodo bird. As we have seen recently with Hummer and in the not too distant past with Oldsmobile, GM is clearly not afraid to part ways with well established brands to help their bottom line.

And now for opportunities. It's pretty hard to change perceptions when for generations, you've been known strictly as a truck company. You're associated with big engines, muddy trails, and construction sites. Luckily, GM has an ace up their sleeve. That ace is hybrid technology. GMC has already integrated hybrid technology into their lineup of vehicles. A strong emphasis on this technology would show the consumer that while GMC is a truck company, they are also forward thinking and environmentally conscious. They are "going green", to use one of todays buzz words. Another opportunity for GMC lies in the SUV market. They have long been entrenched in this market, but they now have the ability to appeal to a wider demographic. Soccer moms now seem to prefer the SUV over the mini-van even with rising gas prices. A quick review of GMC's website shows that many of their SUVs are in fact luxurious but still utilitarian. Additional opportunities exist to make strides in the compact SUV market where GMC has yet to get its feet wet.

Naturally, there are numerous threats in the light-duty truck market. The market is flooded with trucks from all manufacturers claiming to have the highest payload or the most horse power. How do you differentiate? To this point, GMC has countered this threat fairly well with their "Professional Grade Trucks" ad campaign. A brilliant piece of marketing given the surplus of trucks and advertisements currently on the market. With the well known Ford F-150 having been the top seller for decades, and foreign manufacturers with their already stellar reputations for quality entering the market in recent years, it may become increasingly hard for this American icon to stay competitive. Time will tell.

About the Author

Dan Abbonizio

How reliable is the 4x4 system in a 2001 S10 4.3L?

Ive been searching for a truck, and i am too stubborn to change from Chevy. I just saw a 2001 Chevy S10 4.3L 4x4 on Yahoo Autos at a Chevrolet dealership. It is in very nice shape with 91,000 miles which is nothing for a 4.3L. My GMC Safari van has 223,000 miles with a 4.3L, and still runs great. However, i have never owned a 4X4 before. Are those 4x4 systems reliable?

chevy has been making these trucks for a long time and as a owner of a 93 s.10 4x4 with the 4.3 and manual trans reg cab short box, these trucks are buff, since the gas price rose to over 4 dollars a gallon i have decided to completely rebuild mine. i am getting most of my stuff i need from www.lmctruck.com these trucks are awesome and as a owner myself i would stay with them

Chevrolet-Buick-GMC-Cadillac Sales Increase 36 Percent in June 2010
DETROIT, July 1 -- - Sixth straight month that GM's four brand's sales increased by more than 20 percent - Calendar-year-to-date sales for GM's four brands are up 32 percent - GM full-size pickup sales increase 27 percent; up 12 percent year-to-date - GM crossover sales are up 81 percent year-to-date June sales for Chevrolet, Buick, GMC and Cadillac increased by a combined 36 ...

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